William Whitecloud’s association with Magic goes way back. He was born in a small African country called Swaziland, where his parents were carving a 35,000 acre sugar and citrus estate out of virgin bushland. Growing up in such a wild and remote part of the world was to influence his character and personality in many ways, but the most enduring effect that time had on him came from being immersed in the supernatural worldview of the tribes people around him. He seemed to live in an enchanted world where a host of entities and elemental forces wrestled each other for control over the fate of every living thing.
In 1983 he was diagnosed with a supposedly incurable life threatening illness. With his life at rock bottom, his attention turned from merely observing phenomenon at work outside of himself to seeking ways in which he could practically apply magic to create what he truly wanted: a life rich in health, wealth, love and creative expression.
His search brought him into contact with the alchemical principles of Hermetic Philosophy and the ideas of Robert Fritz, founder of Technologies For Creating. Both modalities pointed to the premise that we subconsciously create our own reality and that there is a way in which we can direct the subconscious mind to create the reality we choose.
As he delved into these superbly effective principles for reconnecting with and manifesting what is truly important to the human spirit, he made the most startling discovery: that the sad story he just told you about himself was just that – a story. It all really did happen, but it was simply the unfolding of a script he himself had written.
Thankfully, this was not the sum total of his revelation. He also discovered that he could make up a new story, one that reflected his true potential. Watching every area of his life rapidly healing and prospering, as he applied his new understanding, confirmed to him what he had believed as a child. Life is magic.
In 1996, inspired by the momentum of his own self-transformation, he founded a program called Living From Greatness, a personalized course dedicated to empowering participants in discovering and living their authentic nature and potential. While continuing to be involved in the LFG program, he has also worked one on one with thousands of people, coaching them in bringing their dreams into reality.